Business ServicesCase Study
Problem: Client provided back-office business services and tele-marketing services for administrative functions wanted to increase their revenue/seat.
Marketing Strategy: Off-set upside cost, improve tele-marketing response rates and reduce operational cost in lieu of hiring full-time staff;
Solution: Target companies going through wide swings – growing and shrinking companies, provide them with compelling alterative and offer teaser promotions with no risk to the clients. Demonstrate smooth transition, client is offered an long-term offer with convenient terms to increase or decrease as business changes.
Client received great operational benefits, improved working capital and still able to achieve strategic goals at a reduced risk.
Risk free offer, intense sales letter campaigns focused on cost reduction.
Revenue/Seat increased by 18%, occupancy went up to 75% with 47% Q2Q profits.