Problem: Client provided back-office business services and tele-marketing services for administrative functions wanted to increase their revenue/seat.

Marketing Strategy: Off-set upside cost, improve tele-marketing response rates and reduce operational cost in lieu of hiring full-time staff;

Solution: Target companies going through wide swings – growing and shrinking companies, provide them with compelling alterative and offer teaser promotions with no risk to the clients. Demonstrate smooth transition, client is offered an long-term offer with convenient terms to increase or decrease as business changes.