Security & NetworkingCase Study
Problem: So far mid- and large firms did not consider this firm as a serious contender of high-end service provider in spite of gaining credentials from top hardware and software firms.
Marketing Strategy: Co-branded events, road-shows and compelling offers
Solutions: Elevate brand recognition through closer visual ties to bigger brands like Cisco. Strong referral system supported by scripted results based negotiations
By using marketing joint-ventures, company’s pipeline increased; With a focus on closing deals and revenue sharing with JV partners, the outcome was greater than predicted.
Strategic marketing, JV campaigns and scripted close.
Closed 12 multi-million dollar deals in less than 8 months.