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Medical DevicesCase Study

Problem: Client wanted to increase revenue by creating additional products/services, selling very high profit services with continuum opportunities
Marketing Strategy: Expand market, Educate new prospects and get long-term ties-ups.
Solution: Identified business model, market needs, hired a prominent doctor for writing syndicated column the readers pay for which educates the reader and get health trends, product How-To newsletter.

Benefit

High margin revenue streams. Subscribers cannot find similar information in one place and insight to readers far exceeds the nominal price.

Strategy

Monthly Subscription model, optimized with for door delivery

Result

68% response rate with over 3000 subscriptions from individual doctors and specialist in select markets. Client has committed to expand in other areas of the country.

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