Medical DevicesCase Study
Problem: Client wanted to increase revenue by creating additional products/services, selling very high profit services with continuum opportunities
Marketing Strategy: Expand market, Educate new prospects and get long-term ties-ups.
Solution: Identified business model, market needs, hired a prominent doctor for writing syndicated column the readers pay for which educates the reader and get health trends, product How-To newsletter.
High margin revenue streams. Subscribers cannot find similar information in one place and insight to readers far exceeds the nominal price.
Monthly Subscription model, optimized with for door delivery
68% response rate with over 3000 subscriptions from individual doctors and specialist in select markets. Client has committed to expand in other areas of the country.