Problem: Mid-size manufacturer of prescription and non-prescriptive products challenged with growth due to severe local competition
Marketing Strategy: Target specific international markets.
1. Locally, focus on city residences developing a local newsletter/flyer dropped off every house, stores and businesses. Increase awareness and educate them to buy store brand.
2. Focus on WHO mandated products (156) in Latin America and African countries. Sell private labeled non-prescription alternate to suite local markets and yet maintain