PharmaceuticalsCase Study

Problem: Mid-size manufacturer of prescription and non-prescriptive products challenged with growth due to severe local competition

Marketing Strategy: Target specific international markets.

Solution:
1. Locally, focus on city residences developing a local newsletter/flyer dropped off every house, stores and businesses. Increase awareness and educate them to buy store brand.
2. Focus on WHO mandated products (156) in Latin America and African countries. Sell private labeled non-prescription alternate to suite local markets and yet maintain

Benefit

High margin localized sales through balanced promotions via local papers combined with high-volume, superior profits in targeted international locations.

Strategy

Co-branding and Joint-Ventures.

Result

Gross income went up 17% with profits doubling to 45% due to economies of operations.

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