Systems IntegrationCase Study
Problem: Large Systems Integration firm had challenges growing the division.
Marketing Strategy: Transform key leaders to become market spokesperson and niche leaders market will recognize.
Solutions: Spend more time grouping clients, speaking in public forums, increase hourly rates and publish throughout.
Significant increase in credibility and insights.
Developed follow-up sales process, created scripts and relationship based sophisticated sales approaches customized to individual styles.
Expanded in North American markets, grew business locally. After 24 months net revenue doubled.