Problem: Social media software development company wanted to grow their revenue.
1. Narrow down to niche markets and teach them how to use the products.
2. Increase consumption and market share before and offer free, charge for support
3. Develop high-end enterprise products, develop marketing process
Solutions: Market was interested in automation of major web functions. Current product was slip into 3 products each focused on line of business – independent software developers, Web programmers and enterprise software companies.
Company provided significantly advanced solution providing clients 700% ROI through time savings.
Become the go to choice for independent professions; Provide subscription based services to create incremental revenue.
Investors exiting with extremely high returns, owners sold the company to large enterprise software company.