
TechnologyCase Study
Problem: Social media software development company wanted to grow their revenue.
Marketing Strategy:
1. Narrow down to niche markets and teach them how to use the products.
2. Increase consumption and market share before and offer free, charge for support
3. Develop high-end enterprise products, develop marketing process
Solutions: Market was interested in automation of major web functions. Current product was slip into 3 products each focused on line of business – independent software developers, Web programmers and enterprise software companies.
Company provided significantly advanced solution providing clients 700% ROI through time savings.
Become the go to choice for independent professions; Provide subscription based services to create incremental revenue.
Investors exiting with extremely high returns, owners sold the company to large enterprise software company.